I worked across the entire product, from brand identity and visual direction to UX/UI, website design and development, and the design and development of the mobile application. The goal was to create a product that feels simple and approachable on the surface while supporting an increasingly complex ecosystem underneath.
Everything your dog needs. One experience.
I developed a visual and product system that connects discovery, location, community and everyday dog care into one cohesive experience. From the identity and interaction patterns to the map-based interface and supporting website, every part of the product was designed to feel friendly, intuitive and immediately understandable.
Doggo evolved into a complete digital ecosystem with a recognizable identity and a consistent experience across web and mobile. What began as a way to discover dog-friendly places became a platform designed to connect dogs, people, places and communities through one product.
